According to Zippia statistics, being persistent is key in sales since 80% of sales need 5 or more follow-ups on average. Yet to be persistent, a sales team needs to be confident in their abilities and properly know about what they are selling.
One way you can improve your sales team is to provide them with new resources to bolster their performance. In this guide, we’ll tell you 5 ways in which you can empower your sales team to perform better than ever. Read on to get the lowdown.
Define Your Sales Goals
If you want higher-quality sales leads for your business, you need to get your sales strategies in order. To do this, you should clearly define your sales goals so that you can measure and then improve upon your progress.
Your goals should be attainable and realistic for the staff members you set them for. If, for example, you have new sales team members, their goals shouldn’t be anything close to what you set for more experienced members. When you don’t get the goals right for team members, you can end up destroying their morale and productivity, which will cost you.
Recognize All Influencers Along the Buyer’s Journey
You might be scratching your head, thinking your sales team is performing well in many ways, but the sales figures aren’t looking great. This could be due to something negative happening along the buyer’s journey.
For instance, you might have customer service team members that are putting people off from buying your products at a certain point in the buyer’s journey. Thus, it’s crucial you know who and what customers interact with in your business when they are looking to purchase something from you.
Schedule Sales Process Revisits
To improve your sales process over time, it makes sense to revisit it using a schedule. This way you can see how customers are behaving at different times of the year and whether your sales force is taking any new behaviors into account.
You should also be aware when you revisit your sales process of how competitors might be influencing the market. If any of them have increased their sales in a given period, try to find out why and possibly imitate aspects of what they are doing.
Make Use of Sales Intelligence Tools
Nowadays, there are some incredible sales intelligence tools you can make use of. Such tools can help with things like prospecting and closing deals.
Many sales tools give you insights that will be sure to increase your ROI. They may also offer you sales enablement that transforms the way your company approaches sales. Such tools may allow you to stride miles ahead of your competition.
Enhance Your Sales Team
If you want to increase sales and make more money, then invest in your sales team. By doing this, you enable them to achieve targets and goals that they might not have been able to do before.
Setting goals, knowing the buyer’s journey, and revisiting your sales process are all important things to consider. Plus, investing in new tech can help!
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